Breeding Philosophy

While being one of Australia’s oldest performance recorded herds, we are much more dedicated than just breeding numbers on paper.   We go the extra mile to select sires and donor dams who have excelled compared to their mates under the same conditions for growth and scanned marbling, fat and EMA.

Combining this with BREEDPLAN and HD50K we have made dramatic improvements in growth and marbling to target the higher quality export and domestic markets.

We comply with the same rules that govern profitability in our large commercial beef enterprise.  We cull cows on fertility, feet and temperament only and we use sires to take the herd forward.

Coming from a traditional base of smaller animals from the 50’s, we have focused on explosive growth and a stretchy frame to specifically target the long-fed high quality trades.  While not extreme, we differ from many Angus studs in that we aim to produce a larger frame, heavier animal with extra IMF contrary to the smaller style Angus proliferating today.
Fire and Ice breeding of types and trait combinations has been used very successfully to boost performance, and to maintain our unique Ben Nevis edge and style.   We will choose sires that clinically match the cow lines to take us where we want to go even if they are “out there”.  Choosing sires is where we also get to have a little fun and use our good old fashioned cattle skills to assess maturity type, structure, skin, muscle and doing ability to meet the criteria of the premium markets.

To increase uniformity and performance in a fire and ice system we strongly believe in the power of pedigree’s and female lines such as our famous, Kiwi, Geranium, Floryx and Jean families.  We join large lines of similarly bred females the same way which gives us the edge in supplying quality as well as consistency.

Our Brand

Our brand defines us.  The triangle being the strongest of forms represents the mountain where we live (Ben Nevis), with each side reflecting the greatest strengths in our business;

  • Quality
  • Credibility
  • Family

The dot is our target- a mission to sustainably produce the highest quality beef to the Japanese B3, and CAAB trades via our own family run business as well as through our clients.

Key Dates